We became the marketing team. Then we scaled the account.
Further is a growth studio in Richmond, Melbourne, run by Amber Reynoldson. It was Amber Social for years and it does the same work under a name that says the thing more plainly: we go further, so your brand does too.
It was Amber Social for years and does the same work under a name that says the thing more plainly. We work with a small number of brands in one vertical, because that focus is the whole advantage.
Creative made where the ads are run.
Most agencies brief creative out and wait. We shoot in Richmond, which means the person reading the account on Monday can have a new angle in market by Thursday. Statics, video produced in our own studio against angles we've proven rather than angles we liked the look of.
Four things we won't trade away.
We say the hard thing first
If your margin won't carry the spend, or the offer is the problem rather than the ads, you'll hear it on the first call. It's cheaper for both of us than finding out in month four.
We're paid to make ourselves smaller
When you're big enough to carry your own team we help you hire it and train it. The goal was never to be in the account forever, it was to get you to the point where you could run it without us.
No lock-in theatre
Long contracts are a way of holding on to clients who want to leave. We'd rather earn the next month. Our partnerships are long because the work compounds.
Volume beats cleverness
One brilliant ad won't scale an account. A library will. We shoot, build and ship in volume, and we track it at the angle level so we know what's actually working.
We'd rather lose a bad fit early.
Qualification is a feature, not a sales tactic. Six months of managing a brand that was never going to work costs you more than an honest no on the first call.
As a rule, we don't take on brands under $1 million a year.
Below that the constraint is almost never the ad account, and paid media will just spend money you need elsewhere. We'd rather tell you that on the first call than bill you to find it out.
- You're doing at least one million a year in revenue
- Fashion, beauty, lifestyle, homewares or a considered-purchase product
- The product is good and the reviews say so
- You can fund an aggressive spend ramp from cash flow
- You want the truth about your numbers more than you want reassurance
- You're under one million a year. We'll say no, and we'll tell you why
- You're pre-launch or pre-product-market-fit
- You want a ROAS number promised before we've seen the account
- The margin can't carry paid acquisition yet
- You want someone to take instructions rather than set strategy
Amber Reynoldson
I built Further on one rule. The agency gets measured on the same number the founder is measured on. Not impressions, not platform return, not a screenshot of a good day.
What it costs to acquire a customer, and whether that customer ends up worth more than they cost. If I can't show you that moving, I haven't done my job, and I'd rather tell you than dress it up.
I started it as Amber Social and renamed it Further when the work outgrew the name. There are more of us now than there were, but I still read every account.
We go further. So your brand does too.
Proof over adjectives
Every claim on this site comes out of a live ad account.
Own the number
If the month was flat we say it in the first line of the report.
Build, don't borrow
New creative every month, made with you, never pulled from stock.
The account is never finished
There's always a further. That's the whole name.
If you're past a million in revenue and the account has stopped moving, that's the conversation we're best at having. Bring your numbers and we'll tell you what we see. Under a million, we'll tell you that too, because at that size you don't need a team yet, you need help.
A decade of it, written down.
Ads that carried real spend.
Across 11 reviews.
