Ecommerce
calculators.
We put the maths behind your next move on the table. Work through contribution, paid media or the value of the customers you've already earned.
Twelve free tools. AUD excluding GST. Illustrative assumptions, no client figures. No email required.
12 calculators
Profit
Break-even ROAS
We work out the ad return your order contribution can support.
Work through the numbersProfit margin
We separate gross profit, order contribution and operating profit.
Work through the numbersDiscount profitability
We compare full-price and discounted contribution with separate ad budgets.
Work through the numbersPaid media
Target CPA and CAC
We separate the cost of an order from the cost of a new customer.
Work through the numbersMarketing efficiency ratio
We compare whole-store revenue with spend in the same period.
Work through the numbersAd budget planner
We size a paid revenue scenario from click costs and purchase conversion.
Work through the numbersCreative testing volume
We compare the testing budget with the conversion signal each test needs.
Work through the numbersRetention
Growth
Conversion rate revenue uplift
We compare revenue at two conversion rates with traffic held fixed.
Work through the numbersFree shipping threshold
We compare extra basket contribution with the added shipping subsidy.
Work through the numbersAverage order value growth
We compare basket contribution with extra fulfilment and programme costs.
Work through the numbers