TikTok, with work actually made for it.
TikTok is an add-on here rather than a headline service, and the reason is worth saying plainly: for most brands at most stages, Meta and Google are where the return is. Where TikTok earns its place, it earns it on creative made for the surface, not on a Meta ad reposted with a different aspect ratio.
Five new ads, minimum
Five new ads, minimum
Five new ads, minimum
Five new ads, minimum
The same floor applies here. A brand that can't feed this cadence is better off putting the budget back into the surface that already works.
The work doesn't travel
A polished Meta static dies on TikTok and a TikTok edit often underperforms on Meta. The pacing is different, the first second is doing a different job, and the thing the viewer is being asked to accept is different. Brands who run one set of files across both usually conclude TikTok doesn't work for them.
Made in the studio, not borrowed
The same shoot day feeds both. We film with you in Richmond and cut for each surface separately, which is the only version of this that holds up: you get work built for TikTok without paying for a second production.
Volume matters more, not less
If an audience is done with an ad in days on Meta, TikTok is faster. The seventy thirty split and the weekly floor apply here the same way, and a brand that can't feed that cadence is usually better off putting the budget back into Meta.
Whether you should be on it at all
If Meta isn't working yet, TikTok won't fix it, and adding a surface while the first one is underfed makes both worse. The brands this suits are the ones already running a proper creative cadence who have a product that reads well in motion. If that isn't you yet, we'll say so rather than sell you the add-on.
All of it, every month.
- TikTok as a paid add-on to a Meta or Google retainer
- Creative cut for the surface from the same shoot day
- The same weekly cadence and seventy thirty split
- Reported beside the other channels, never on its own
- Full commercial licence, every asset yours
Ads we made, that carried spend.
The platform is the easy part.
A fractional creative strategist in your business, and the team that makes the work. For less than one hire.