One team. Both platforms. Creative every month.
You get a creative strategist inside the business and the team that makes the work. If you already have people, we're the senior layer and the production they're short of. If you don't, we're the department.
The retainer is set against your ad spend and it moves as you move, so the support scales with the account instead of lagging a year behind it.
We read the account, the category and the reviews, then agree the set of messages, hooks and audiences we build against. Nothing gets made before this is signed off.
A studio day on a standing schedule, then statics and video produced against the framework, shot in house with models we hire and direct. Product stills generated in-house so you're not paying photographer rates for a white background.
Meta and Google managed together, weekly optimisation, creative tracked in Motion at the angle level. Winners keep running, so your live count compounds while testing stays steady.
A strategy call every month, reporting you can actually follow, and a CRO audit every six months with ongoing hours for launches, sales and site bugs.
The platform is the easy part.
Anyone can learn Ads Manager in a fortnight. The buttons aren't the job and they haven't been for years. What it takes is knowing how the whole thing fits together: the account, the creative, the site, the email, the margin, and which one is the real constraint this month.
That's about to matter more rather than less. AI is being built into every layer of these platforms, and every time that happens the surface gets simpler and the system underneath gets harder to read. Simple to operate, difficult to understand. You're paying for the second part.
A creative strategist first
The decision about what to make is the one that moves the number, so it's the one a senior person makes. Everything downstream is execution, and execution is the part that got cheap.
Then the whole ecosystem
Paid, creative, email, the site and the margin behind all of it. We look past what the ad platform reports, because the platform only ever shows you its own half of the story.
Coaching your side of it too
Where you've got people, we make them better at this rather than working around them. The brief, the read, the next move, taught as you go. The goal is a team that needs us less.
The retainer grows as the account does.
Ads live is cumulative, because winners keep running. New per month is your testing cadence. Each division adds creative volume, shoot hours and CRO hours. You pick the one that matches the output you want, not the one your ad spend puts you in.
| Level | Ad spend / mo | Ads live | New / mo | Shoot |
|---|---|---|---|---|
| 1. Build | $10k - $17.5k | 16 | 8 | Half day, 4 hours, every 3 months |
| 2. Scale | $17.5k - $27.5k | 24 | 12 | Full day, 8 hours, every 3 months |
| 3. Accelerate | $27.5k - $40k | 32 | 16 | Full day, 8 hours, every 2 months |
| 4. Compound | $40k - $55k | 40 | 20 | Full day, 8 hours, every 2 months |
| 5. Momentum | $55k - $70k | 50 | 24 | Full day, 8 hours, every 2 months |
| 6. Dominate | $70k - $100k | 60 | 28 | Full day, 8 hours, every 6 weeks |
| 7. Last Mile | $100k+ | 75 | 34 | Full day, 8 hours, every month |
Our honest recommendation on TikTok: don't add it until you're past roughly $2M a year. Meta and Google will take almost every brand to that point, and splitting attention across three platforms usually costs more in learning phase than it returns.
How aggressive do you want to be?
Starting at $17k a month and compounding 20% while it holds margin, you cross $5M in roughly 15 months.
That means walking spend from $17k to about $266k a month. Every step is only unlocked by the one before it holding its return - we don't push budget into a losing week.
Your division moves with you: DIV 10 today, DIV 1 by the time you land. The deliverables go up at every step, so the team you get scales at the same rate as the account.
Realistic. Most of our $5M clients ran this exact shape.
Indicative only. AUD, ex GST. Modelled on blended paid performance across the client book - not a forecast of your account.
Tell us where you are. We'll tell you the truth.
The platform is the easy part.
What the system actually produces, in the accounts it runs.
