We turn customer insight and account data into creative worth testing. Explore the campaign photography, video and static ads we’ve developed for brands across fashion, beauty and lifestyle.
Our Richmond studio is part of the process, alongside founder-led content and work on location. The brief starts with the message we need to communicate.
A founder’s story, a product comparison or a familiar problem can each give us a different way into the brief. These examples show how we developed the message and chose the format.
Founder led video, third hook variant
Filmed with the founder directly, no crew and no studio day.
The founder opens his own esky and shows the product in a familiar setting. Different opening hooks let us test how to introduce the same story.
Comparison video
Shot in house, developed from a static concept before filming.
A side-by-side comparison makes the difference between the two eskies easy to see. The product demonstration gives viewers something concrete to assess.
Problem led video
Developed from a static concept before filming.
The opening shows a familiar problem: melting ice and a wet esky. The product then appears as the alternative, with the demonstration doing the explaining.
Static ads give us a direct way to test a message, product benefit or offer. We can develop a set of concepts, compare how people respond and use the findings to shape the next round of creative.
Some ideas suit a product image and a few well-chosen words. Others need video. We choose the format around the message and the test.
These totals cover the full source export of 29 ads across 9 brands, including ads with weaker results. The cards below are selected examples.
A positioning line leads the ad, with the product supporting the message. The creative gives the brand’s point of view room to land.
A product-led static focused on the romper range. Read the attributed purchases alongside the media cost per purchase below.
A product photograph in a setting that reflects how the shirt is worn. The context helps make the creative recognisable to the customer.
A seasonal message built around adding to a collection over time.
A menswear concept focused on the shirt’s intended use and customer.
A simple contrast introduces the needs of two sleepers. The headline gives the product a clear problem to address.
Average order value: over $1,500. Read alongside media cost per purchase; product and fulfilment costs also affect margin.
Source: Meta Ads Manager. Each ad is measured over its recorded lifetime to 1 October 2026, using a seven-day click attribution window with no view-through window. Purchases are attributed by Meta. Cost per purchase is media spend per attributed purchase, in Australian dollars; it excludes creative production costs and doesn’t show profit.
We review the account, customer feedback and the category to decide which messages deserve a test.
The creative brief guides the shoot, the script and the format. We choose founder-led, product-led or model-led content to suit the idea.
We organise assets by angle and format so the team can review what ran and use the findings in the next brief.
Tell us about your brand, your existing creative and the gaps you need to fill. We’ll help you define the next brief and the right way to produce it.
Delivered assets include the commercial licence and source-file handover agreed in your scope.