The 12 Week Creative Sprint

Build your next creative library.

A twelve-week creative project built around your brand, customers and account data. We plan the angles, produce the assets and help your team test them, then hand over the library and the framework behind it.

Enquire about the sprintGet the full breakdown
Three package sizes · Fixed project · No ongoing retainer required
Davroe Haircare campaign image
458 Bridge Rd · Richmond
[ 01 ] The problem

Give your next round of creative a clear direction.

When the same few ads are carrying the account, deciding what to make next can become the bottleneck. More content helps when it gives you a useful question to test.

We review the account, identify gaps in the creative and develop a set of angles your team can test. Each round gives us more information for the next.

Agree what to test next.

[ 02 ] What's included

We create. Your team runs the ads.

We develop the creative strategy and produce the assets. We provide testing guidance and review the results available during the sprint.

Your team or media buyer launches and manages the campaigns, and you pay the platforms directly for media. Choose the package that gives you the creative mix you need.

One full shoot day

At our Richmond studio, with models included according to your package and setups planned around the creative brief.

Up to 120 ad concepts

Video, static and UGC creative, with the mix set by your chosen package.

A documented framework

The angles, testing guidance and briefing structure your team can use after the sprint.

[ 03 ] How it works

The twelve weeks.

Weeks 1 to 2
Step 01
Find the angles

We review account, customer and category inputs to identify creative opportunities. On the strategy call, we agree the angles and the creative plan.

Week 3
Step 02
Shoot day

We run the planned full shoot day at our Richmond studio. You receive the unedited raw gallery within 48 hours.

Week 4
Step 03
First wave, plus a testing plan

We deliver the first creative wave by angle, with a written testing plan covering the rollout, starting budget splits and when to review each test.

Weeks 5 to 6
Step 04
Live and reading

Your team launches and manages the campaigns. We review available early data and advise on the next testing decisions.

Week 7
Step 05
Mid-sprint review

We review the results available so far and agree the creative priorities for the second wave.

Weeks 8 to 11
Step 06
Develop the second wave

We develop the second creative wave using available test findings and the priorities agreed at the review.

Week 12
Step 07
Handover

We hand over the organised library and editable source files, with the documented framework, performance pack and 90 day recommendations.

Plan for around three hours of calls across the sprint, alongside product delivery, feedback and approvals.

[ 04 ] Why twelve

Time to create, learn and improve.

We deliver the library in stages so your team can launch the first wave before we develop the second. The week seven review helps us decide which ideas need more work.

The depth of the findings depends on when assets launch and how much data the account generates. We use what’s available to shape the next round, making gaps in the evidence clear.

The review shapes what we make next.

[ Creative from our portfolio ]
[ 05 ] Ownership

The library stays with your team.

We hand over the assets and files for your team to keep, with no renewal required after the project.

✦Full commercial licence in perpetuity
✦Editable source files, not flat exports
✦Complete raw shoot gallery
✦Asset library labelled by angle and format
✦Your angle framework documented in full

Your team can keep using the delivered assets and briefing from the documented framework after the project ends.

[ 06 ] Packages

Choose the scope your brand needs.

Sprint One
Foundation
48 ad concepts
16 video · 30 static · 2 UGC
Full day shoot, 1 model

For a smaller library to start testing or refresh your existing creative.

Sprint Two
Momentum
86 ad concepts
32 video · 50 static · 4 UGC
Full day shoot, 2 models

For teams planning regular creative output across a broader set of tests.

Sprint Three
Last Mile
120 ad concepts
44 video · 70 static · 6 UGC
Full day shoot, 2 models
Plus competitor ad library teardown

For a larger creative range, with a competitor ad library teardown included.

Every package includes the account audit, angle framework, strategy call, testing plan, week seven review and full handover.
[ 07 ] Payment

Payment options for a fixed project.

You can pay in three even monthly payments, with no added fee for paying that way. Pay up front and receive a 5% discount.

This is a defined twelve-week project, with no ongoing retainer required. Your proposal sets out the scope and payment terms.

[ Compare the options ]

Get the full breakdown to compare package pricing, inclusions and payment options. We’ll help you choose a scope that fits the creative you need.

[ 08 ] A good fit

A good fit for your team

  • ✦You need more creative capacity for your paid campaigns
  • ✦You have a team or media buyer who can launch and manage the ads
  • ✦You want a delivered library and framework your team can keep using
  • ✦You're ready to test the creative and share results for review
[ 09 ] Other support

Need a different kind of support?

  • ×If you need ongoing account management, our retainers cover that support.
  • ×Performance depends on how the creative is used and the budget available for testing. We can discuss what your account can support.
  • ×If your deadline is tighter, we’ll need to agree a separately scoped plan.
[ 10 ] Questions

Straight answers.

No. We create the assets, provide testing guidance and review available results. Your team or media buyer launches and manages the ads. Our retainers cover full Meta and Google management.

Founder and craft photography shot by our team for Mr Cuff
[ Shot by our team for MR.CUFF ]

Let’s see what your next creative needs.

Tell us about your brand, your existing creative and what your team needs next. We’ll talk through the scope and whether a sprint is the right way to work together.

Further. · Melbourne · Fashion, beauty and lifestyle ecommerce
The proof

Explore our creative work.

Examples from our wider portfolio. We’ll agree the creative mix for your sprint in the project scope.

Zero Ice: Hook statement
Zero Ice
Hook statement
The Farmer's Wife: On body
The Farmer's Wife
On body
Marmoset Found: Review led
Marmoset Found
Review led
Zero Ice: Proof led
Zero Ice
Proof led
The Farmer's Wife: List story
The Farmer's Wife
List story
Little B's: Range launch
Little B's
Range launch
The Farmer's Wife: We don't do trends. We do timeless.
The Farmer's Wife
We don't do trends. We do timeless.
Little B's Nursery: Australia's most loved baby rompers
Little B's Nursery
Australia's most loved baby rompers
Black Colt Clothing: Mag shirt, on farm
Black Colt Clothing
Mag shirt, on farm
The Farmer's Wife: Add a new one to the tree every Christmas
The Farmer's Wife
Add a new one to the tree every Christmas
Black Colt Clothing: Tough country shirts for men
Black Colt Clothing
Tough country shirts for men
Oak Sleep: She runs hot. He runs cold.
Oak Sleep
She runs hot. He runs cold.
Brands we've helped scale