The method, given away.
Everything below is the real version. The brief is the brief we fill in before a shoot. The audit is what we open first when we get access to an account. We would rather you had it and used it than read a watered-down version of our own work.
One email address, and you keep it. We send the odd thing worth reading and nothing else.
12 tools, no sign-up.
The maths behind every guide above. Break-even, contribution, efficiency, what a customer costs you and how much creative it takes to hold a result. Nothing gated, nothing stored.
We work out the ad return your order contribution can support.
We separate the cost of an order from the cost of a new customer.
We separate gross profit, order contribution and operating profit.
We compare whole-store revenue with spend in the same period.
We size a paid revenue scenario from click costs and purchase conversion.
We compare the testing budget with the conversion signal each test needs.
A team that makes this every week.
None of this is theory. It's how we run the accounts we run, written down. If you want the version where we come and do it with you, that part we charge for, and the conversation starts the same way either way.
The guides describe this. Here it is.
