Ad budget planner
Calculator.
We size a paid revenue scenario from click costs and purchase conversion.
Your assumptions
Illustrative defaults only, never Further or client figures. Currency is AUD, excluding GST. Enter 20 for 20%. Optional fields can stay blank or zero. Your inputs stay on this page.
Scenario result
Monthly ad budget scenario
A$30,000.00
- Paid revenue scenario
- A$60,000.00
- Attributed orders
- 600
- Required purchase clicks
- 30,000
- Implied attributed ROAS
- 2×
A$30,000 a month is what this scenario costs to run. That's about 600 orders at an implied 2.00x. Check the implied return against your break-even before committing to it, because a scenario that works on paper and sits under break-even is just a plan to lose money faster.
The maths
Paid revenue = 100,000 × 60% = 60,000 AUD. Orders = 60,000 / 100.
Clicks = orders / (2 / 100). Budget = clicks × 1 AUD per click.
Implied ROAS = 60,000 / budget. Cap = 0 AUD; desired ROAS = 0×.
Before you use it
This is a scenario, not a forecast. Purchase click CVR must match the CPC click definition and attribution window. Traffic quality and costs can change with budget.
This is a planning scenario, not a forecast or financial advice. Compare it with your actual order and customer records before changing spend.
Questions worth asking
Does this predict monthly revenue?
No. It holds your AOV, CPC and attributed purchase click conversion rate constant to size a scenario. Actual costs and conversion rates can change with spend.
How do the optional checks work?
A positive cap flags budgets above it. A positive desired ROAS flags lower implied returns. Leave either field blank or zero to skip that check.
Keep working through the numbers
Put the numbers to work.
We can look at the assumptions with you and decide what to test next.