[ Guide ]
The Meta creative guide.
Eleven minutes on how we decide what to make for an account: finding the winners already in there, the seventy thirty split, copying formats rather than angles, and the weekly floor underneath all of it. Tell us where to send it.
What's inside
- 01Start in the account, not in a brief
- 02An audience is done with an ad faster than the reporting says
- 03Seventy thirty
- 04Iterating isn't repeating
- 05Copy formats, never angles
- 06The floor
- 07What not to test
- 08How to tell whether it worked
Brands we've helped scale
