Email marketing revenue potential
Calculator.
We build a campaign scenario from delivery, clicks and purchases.
Your assumptions
Illustrative defaults only, never Further or client figures. Currency is AUD, excluding GST. Enter 20 for 20%. Optional fields can stay blank or zero. Your inputs stay on this page.
Scenario result
Campaign revenue scenario
A$2,352.00
- Delivered emails, including repeats
- 39,200
- Email-driven visits
- 784
- Scenario orders
- 23.52
- Contribution proxy after campaign costs
- A$940.80
A$2,352 from the campaign across roughly 24 orders, about A$941 of it contribution. Email is the only audience you own outright, so this revenue arrives at a far better margin than the same revenue bought through media.
The maths
Delivered emails = 10,000 × 98% × 4 = 39,200. Visits = 39,200 × 2% = 784.
Orders = 784 × 3% = 23.52. Revenue = 23.52 × 100 = 2,352 AUD.
Contribution proxy = 2,352 × 40% - 0 AUD in total campaign costs.
Before you use it
Delivered emails include repeated recipients, not unique people. Frequency can increase fatigue and unsubscribes. Attributed email revenue isn't necessarily incremental; cross-channel purchases can overlap.
This is a planning scenario, not a forecast or financial advice. Compare it with your actual order and customer records before changing spend.
Questions worth asking
Are delivered emails unique recipients?
No. We multiply the deliverable list by campaigns per month, so one person may receive several emails. Use realistic click rates for the frequency you plan.
Is this incremental revenue?
No. This is a campaign-attributed revenue scenario. Some customers may have bought without the email. Use holdout testing to measure incremental impact.
Keep working through the numbers
Put the numbers to work.
We can look at the assumptions with you and decide what to test next.