The one where the right move was to spend less. We cut the budget by a third, efficiency went up 44%, and orders still went up with it. Revenue was flat, and we're putting that on the page rather than leaving it off.

A quarter against the quarter before
A quarter against the quarter before
A quarter against the quarter before
September against August
A fashion account where the same few ads had to carry a budget that kept going up.
Separated the catalogue engine from the concept engine, then made the harder call and cut the budget rather than defend it.
The account above runs on the same system as every other one we take on.
Some of what went into the account.























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