Contribution profit up 108% in a month, on a tight testing budget.

The account that proves the discipline. On a budget this tight you can't afford to fund a loser for a fortnight, so every ad is judged against an allowable cost per acquisition from the day it goes live.

8.8x to 15.4x

Acquisition MER

September against August

+108%

Contribution profit

September against August

The situation

High ticket, long consideration, and a price most people won't pay on a first visit. A tight testing budget on top.

What we did

Built the account on founder led proof and engineering credibility instead of discount. Fewer ads, judged harder, and a testing set allowed to run without being pruned.

How it runs

The account above runs on the same system as every other one we take on.

A creative strategist embedded in your business, not a call you book
Meta and Google Ads, both managed
Ad account setup and going live, done by us where needed
Product stills generated in-house, no photographer cost passed on
1 hour strategy call every month
CRO audit and implementation every 6 months
Ongoing CRO hours for sales, launches and site bugs
Weekly optimisation and Motion creative tracking
Monthly performance reporting
Full commercial licence, all assets yours

The whole process

The work

Some of what went into the account.

Oak Sleep: She runs hot. He runs cold. — She runs hot. He runs cold.

In their words

I worked with Amber during an aggressive start up phase of business. I needed a marketing partner, not another agency, and I spoke with 20+ businesses across Aus before I settled. With Amber and her teams support, we scaled aggressively but also sustainably. The team acted as a key partner, leading marketing from a creative, strategic and financial angle. Her team was monitoring my financials and making recommendations based on sustainability, not just spending more on ads.

Sam N

Founder, Oak Sleep

Google review · 5 stars

The other accounts